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Ian Smalley – Digital Creative Director

Freelance Digital Creative Director, with over 15 years of experience across all aspects of social media, content creation, video, website design & build, digital & content marketing and PR communications.

Specialising in Motorsport, Sport & Leisure, Lifestyle, Consumer and B2B sectors, delivering social media strategies & campaigns (organic & paid for), all forms of content creation, community management, video filming & editing, website design & build, event coverage, PR and Influencer engagement.

To view a range of Case studies please click on a button below, or click here. Scroll down to view content examples.

Jota Sport

Digital & Social Strategy, Content Creation & Channel Management

Ian Smalley Freelance Head of Media
Eastbourne Eagles

Brand Development, Marketing & SEO Strategy, Social, Video, Content & website Creation


Brand Launch, Influencer Engagement, SEO Strategy Social Strategy

Freelance Ian Smalley Digital Creative Director
King of Soho Gin

Social launch, Website Creation, Video & Content Creation

Social Media & Content Creation

Developing social media strategies and campaigns.  Client experience across paid for advertising, event promotion and live coverage, Influencer engagement, channel audits, monitoring, Community Management and Monthly reporting & Crisis Monitoring, response and reporting.

Complete content creation from still image development, filmed & animated content, short & long form social video, cinemagraphs, animated GIFs across Facebook, Twitter, Instagram, YouTube and LinkedIn.

 Logo design, Infographics & Print production (brochures, posters and flyers). Content produced in Adobe Photoshop, Adobe Premiere Pro & Adobe Illustrator.

Content Creation overview

Content Creation Examples:

Filmed Social Media Promos & Trailers

Edited Promos, short form & social content

Sign up Campaigns


Filmed short form video promos

Animated Social Content

Image animation

Animated Gifs


Social Channel Community Management examples.

Click to launch

Video filming, editing & direction

DSLR Filming and editing (Adobe Premiere Pro) of social media and YouTube based video content, including showreels, campaigns, events, promos. Concepts, recces, storyboards, filming , editing, encoding and optimisation.

Event Coverage / Promo

Brand Promotion (Direction)

Trailers (Editing)


Promotional Videos

Website Intro Videos