Ian Smalley – Digital Creative Director
Freelance Digital Creative Director, with over 15 years of experience across all aspects of social media, content creation, video, website design & build, digital & content marketing and PR communications.
Specialising in Motorsport, Sport & Leisure, Lifestyle, Consumer and B2B sectors, delivering social media strategies & campaigns (organic & paid for), all forms of content creation, community management, video filming & editing, website design & build, event coverage, PR and Influencer engagement.
To view a range of Case studies please click on a button below, or click here. Scroll down to view content examples.
Digital & Social Strategy, Content Creation & Channel Management
Brand Development, Marketing & SEO Strategy, Social, Video, Content & website Creation
Brand Launch, Influencer Engagement, SEO Strategy Social Strategy
Social launch, Website Creation, Video & Content Creation
Social Media & Content Creation
Developing social media strategies and campaigns. Client experience across paid for advertising, event promotion and live coverage, Influencer engagement, channel audits, monitoring, Community Management and Monthly reporting & Crisis Monitoring, response and reporting.
Complete content creation from still image development, filmed & animated content, short & long form social video, cinemagraphs, animated GIFs across Facebook, Twitter, Instagram, YouTube and LinkedIn.
Logo design, Infographics & Print production (brochures, posters and flyers). Content produced in Adobe Photoshop, Adobe Premiere Pro & Adobe Illustrator.
Content Creation overview
Content Creation Examples:
Filmed Social Media Promos & Trailers
Edited Promos, short form & social content
Sign up Campaigns
Filmed short form video promos
Animated Social Content
Social Channel Community Management examples.
Click to launch
Video filming, editing & direction
DSLR Filming and editing (Adobe Premiere Pro) of social media and YouTube based video content, including showreels, campaigns, events, promos. Concepts, recces, storyboards, filming , editing, encoding and optimisation.
Event Coverage / Promo
Brand Promotion (Direction)
Website Intro Videos